The world of marketing is changing so fast with technology and digital marketing -- are you staying relevant on the fundamentals?
While the world of marketing has radically changed with digital strategies and tactics like social media, email drip campaigns, and content marketing, certain bedrock direct response marketing principles are as potent and relevant today as ever. As a business owner, these are the 10 time-tested and proven direct response secrets that you've got to understand as a foundation to leverage all the technological tools at your disposal to grow your business.
How well do you know your target market's hopes, fears, aspirations, and frustrations?
Filmed at a private business owner workshop ($7,500 per attendee) this module of the Cash Flow Formula will also give you a powerful PDF tool to visually map out your target market's buying "hot buttons" on one simple page.
A simple formula for determining the precise "Lifetime Value" of your clients so you know exactly what you can invest to acquire a new customer.
No more guessing or wondering, you know what you can invest to create a new customer, and how to use this insight to turbo-charge your growth.
The principle of "Sales Optimization".
You'll learn how to set up simple yet incredibly accurate test campaigns to determine with elements most effect your sales conversion and marketing profitability. In fact, you'll also learn which five elements of your marketing efforts you need to test first